Because being bombarded with roadside signage while taking a leisurely Sunday drive isn’t enough, Ford has patented a new system that uses a vehicle’s cameras to detect billboards and then pull them up on a car’s infotainment display as inescapable in-vehicle advertisements. Many vehicles now come standard with built-in cameras that are either used for autonomous driving features, security, or for providing a driver with a view outside the vehicle to make parking easier. What Ford wants to do is leverage those cameras to also keep an eye out for passing billboards, and then use image recognition to put a copy of the advertisement on a vehicle’s infotainment screens so it’s visible to the driver and passengers for longer.