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Givaudan, the Swiss world's number one fragrance and aroma manufacturer, announced on Thursday a new partnership with Chinese e-commerce site Tmall (owned by e-commerce giant Alibaba) and involves the setting up of an innovation laboratory
The goal is to accelerate the perfume creation process by analysing consumer behaviour data
The group is aiming to shorten its product development process. Givaudan indicated that the new laboratory will make it possible to cut the duration of the design process for fine perfumery products from 40 weeks to four
Last year, Givaudan generated a revenue of CHF6.3 billion (€5.7 billion)
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